The Honest Answer
AWeber says it tracks deliverability monthly and reports internal deliverability above 99%. That's a vendor-reported figure rather than an independent measurement, and it describes delivery to mail servers, not whether every email lands in the main inbox tab.
What matters for you is that AWeber gives you the tools to send well: domain authentication, confirmed opt-in, list management and clear reporting. The rest depends on what you send and who you send it to.
We'd be comfortable sending from AWeber. Authenticate your domain, send to people who asked to hear from you and remove inactive subscribers, and you'll give your emails the best chance of reaching the inbox.
Delivered vs Inbox: An Important Difference
"Delivery" means the receiving mail server accepted your email. "Inbox placement" means it landed where the reader will see it, rather than in spam or a promotions tab.
A platform can have excellent delivery while some emails still land in spam, because mailbox providers such as Gmail and Yahoo make the final call based on your sender reputation and how recipients engage. That's why your own habits matter so much.
What AWeber Handles for You
Some deliverability work happens at the platform level. AWeber manages its sending infrastructure, monitors abuse and spam complaints across its customers and provides the mechanisms for unsubscribing and suppressing addresses that bounce.
It also gives you the tools to authenticate your domain and to use confirmed opt-in, which helps keep fake and mistyped addresses off your list. And AWeber's support team can help you diagnose problems, which is valuable when something goes wrong.
What's Up to You
Add SPF and DKIM records for your sending domain, and publish a DMARC policy. This proves your emails are really from you.
Only email people who opted in. Never buy lists or add contacts who didn't ask.
Send content people open and click. Low engagement tells providers your emails aren't wanted.
Remove bounces and long-term inactive subscribers regularly.
Send on a steady schedule. Long silences followed by big sends look suspicious.
Authenticate Your Domain in AWeber
Authentication is the single most important technical step. AWeber guides you through verifying your sending domain and adding the records your DNS needs, usually in the account area for domains and addresses.
In practice, you copy the values AWeber gives you into your domain's DNS settings at your registrar or host, then wait for verification. It's typically a short job and only needs doing once.
Gmail and Yahoo now expect bulk senders to authenticate, offer easy unsubscribes and keep spam complaints low. Our SPF, DKIM and DMARC setup and Gmail and Yahoo sender rules guides explain each requirement in plain English.
Habits That Protect Your Inbox Placement
- Send from your own domain, not a free email address.
- Use a recognizable sender name so people know it's you.
- Set expectations at signup about what you'll send and how often.
- Send a welcome email immediately while people remember joining.
- Keep sending regularly, even if it's every two weeks.
- Make unsubscribing easy. A frustrated reader who can't leave clicks "spam" instead.
- Clean your list every few months, after a re-engagement attempt.
Signs of a Deliverability Problem
Watch for a sudden drop in opens or clicks that isn't explained by content, rising bounce rates, an increase in spam complaints or readers telling you your emails went to spam.
If you see these, check that your authentication is still valid, review where recent subscribers came from and pause sending to long-inactive segments. AWeber's support team can look at your account with you. Our guides to why emails go to spam and email blacklists walk through diagnosis.
How AWeber Compares
Every major platform publishes deliverability claims, and independent tests vary widely in method and timing. We'd treat any single score with caution, including for AWeber and its competitors.
What we'd weigh instead is whether a platform makes good sending easy: clear authentication setup, confirmed opt-in, easy list cleaning and responsive support. AWeber does well on all four, and its 24/7 support is a real advantage when you need help quickly. See our AWeber review for the full picture.
Authenticate your domain, grow a permission-based list and let AWeber's support team help when you need it.
AWeber Deliverability FAQs
Is AWeber's deliverability good?
AWeber reports internal deliverability above 99%, a vendor figure. Your own authentication, list quality and sending habits have the biggest effect on inbox placement.
Why are my AWeber emails going to spam?
Common causes are missing domain authentication, sending to people who didn't opt in, low engagement and inconsistent sending. Start by checking SPF and DKIM.
Does AWeber support DKIM and SPF?
Yes. AWeber walks you through verifying your sending domain with the necessary DNS records.
Will switching platforms fix my deliverability?
Rarely on its own. Most deliverability problems come from list quality and sending habits, which move with you.