How to Use This Page
Pick the group that matches what you're working on right now. Each one explains who it's for and names a good first read. If you're brand new, start with the first group and work down.
If you already know you want AWeber, the AWeber Guides group covers everything from pricing and plans to setup, automation and moving your list.
Just Starting
New to email marketing? These explain what it is, what it costs and how the pieces fit together.
Start with: Email Marketing for Beginners
- Email Marketing for Beginners
The complete starting plan: tools, list building, first emails, inbox basics and rules. - What Is Email Marketing
A plain-English explanation of email marketing and how it works. - Email vs Social Media
How email and social media differ, and how to use them together. - Email Marketing Strategy
A short, practical email strategy for small businesses and creators. - Types of Marketing Emails
The main marketing email types, what each does and when to send it. - Email Marketing Cost
What email marketing really costs, from free plans to growing lists. - Email Marketing ROI
The email ROI formula, a worked example and how to improve your return. - What Is an Autoresponder
Autoresponders explained: triggers, sequences and how to set one up. - Email Marketing Terms
Seventy email marketing terms explained simply, grouped by topic.
Choosing a Tool
Comparing platforms and picking the one that fits your list size, budget and skills.
Start with: How to Choose Email Software
- Best Email Marketing Software
Nine email platforms ranked by who they suit, with free plans and starting prices. - Best Free Email Marketing Software
Free email plans compared on contacts, sends, automation and support. - Easiest Email Marketing Software
The email tools beginners learn fastest, and what makes them easy. - Best Autoresponder
The best autoresponder tools compared on automation, ease and price. - Best Newsletter Platform
Newsletter platforms compared by how you plan to grow and earn. - How to Choose Email Software
A seven-step way to choose the right email platform the first time.
AWeber Guides
Everything about AWeber: plans, features, setup and the jobs it handles well.
Start with: AWeber Review
- AWeber Review
Our full verdict on AWeber: features, plan limits, strengths, drawbacks and who should choose it. - AWeber Pricing
Every AWeber price tier, what each plan includes and the cheapest way to pay. - AWeber Free Plan
What AWeber's free account includes, its limits and the right moment to upgrade. - AWeber Lite vs Plus
The feature and price differences between AWeber's two paid plans. - AWeber Done For You
What AWeber's expert setup service includes and who should use it. - AWeber Discount
The legitimate ways to lower your AWeber bill, with real numbers. - AWeber Tutorial
A step-by-step setup guide from new account to first newsletter. - AWeber Automation
How AWeber workflows, tag triggers and sequences work, with ready-made examples. - AWeber Tags and Segments
How to use AWeber tags and segments to send more relevant emails from one list. - AWeber RSS to Email
How to turn your blog, podcast or YouTube feed into automatic AWeber emails. - AWeber AI Writing Assistant
What AWeber's AI writing tools draft and how to turn their output into emails that sound like you. - AWeber Canva Integration
How to design email graphics with Canva inside AWeber's editor. - AWeber Templates
How to choose, brand and reuse AWeber email templates. - AWeber Landing Pages
How AWeber's hosted landing pages work and how to build one that converts. - AWeber Signup Forms
Build, embed and improve AWeber signup forms on any website. - AWeber Integrations
The AWeber integrations most small businesses use, grouped by the job they do. - AWeber WordPress
Connect AWeber to WordPress and add forms without touching code. - AWeber Ecommerce
How AWeber supports small online stores and when a store-first tool fits better. - AWeber Sales Pages
Sell from an AWeber landing page with Stripe, then follow up automatically. - AWeber Web Push
How AWeber's browser push alerts work and when they're worth using. - AWeber Deliverability
How to get AWeber emails into the inbox, and which parts are up to you. - AWeber Customer Support
AWeber's support channels, what each plan includes and how to get faster answers. - AWeber Migration
A step-by-step plan for moving your list and automations to AWeber. - Cancel AWeber
How to close an AWeber account safely, with a pre-cancellation checklist.
Head-to-Head Comparisons
AWeber against the tools people most often weigh it against, plus alternatives lists.
Start with: AWeber Alternatives
- AWeber Alternatives
Ten alternatives to AWeber, with free plans, starting prices and the readers each suits. - AWeber vs Mailchimp
How AWeber and Mailchimp differ on free plans, pricing, automation and support. - AWeber vs Kit
AWeber and Kit compared for creators: free plans, automation, pricing and support. - AWeber vs GetResponse
AWeber and GetResponse compared on price, automation, webinars and support. - AWeber vs MailerLite
AWeber and MailerLite compared on free plans, pricing, automation and support. - AWeber vs Constant Contact
AWeber and Constant Contact compared for small and local businesses. - AWeber vs ActiveCampaign
Simple email vs advanced automation and CRM: which your business needs. - AWeber vs Brevo
How AWeber's per-subscriber and Brevo's per-email pricing change your real cost. - AWeber vs beehiiv
AWeber vs beehiiv for newsletters: monetization, automation and pricing. - AWeber vs Klaviyo
AWeber vs Klaviyo for online sellers: when each fits your store. - AWeber vs HubSpot
Focused email vs a CRM suite: AWeber and HubSpot compared. - AWeber vs systeme.io
Email specialist vs all-in-one funnels and courses: AWeber and systeme.io. - Mailchimp Alternatives
Where to move from Mailchimp, matched to the reason you're leaving. - Kit Alternatives
Alternatives to Kit for creators, matched to why you're switching.
Growing Your List
Getting subscribers the right way: forms, lead magnets, opt-in choices and imports.
Start with: How to Build an Email List
- How to Build an Email List
The complete plan for growing an email list from zero, with 20 tactics. - First 100 Subscribers
A step-by-step plan for your first 100 subscribers, without ads. - Lead Magnet Ideas
Thirty lead magnet ideas and how to choose, create and deliver yours. - Signup Form Best Practices
Twelve rules for signup forms that turn visitors into subscribers. - Build a List Without a Website
Build and grow an email list with just a landing page. - Grow a List With Social Media
Ten ways to turn social followers into email subscribers. - Double vs Single Opt-In
Confirmed vs single opt-in: pros, cons and which to choose. - Import an Email List
Prepare, clean and import an existing email list safely. - Buying Email Lists
Why purchased lists backfire, and faster ways to grow a real list.
Writing and Automating Emails
Sequences, newsletters, subject lines, design and the automations that run while you work.
Start with: Welcome Email Sequence
- Welcome Email Sequence
A four-email welcome sequence template with timing and setup. - Drip Campaign
Drip campaigns explained, with types, examples and a build plan. - Email Automation Workflows
Ten automation recipes with triggers, timing and email ideas. - Launch Email Sequence
A six-email launch plan across pre-launch, launch and follow-up. - Abandoned Cart Emails
A three-email cart recovery plan with timing and copy tips. - How to Start a Newsletter
A one-week plan to launch your email newsletter. - Newsletter Ideas
Forty newsletter ideas grouped by goal, plus an idea system. - Email Marketing Calendar
Plan your email year with a simple calendar and routine. - Email Subject Lines
Twelve rules and 40 example subject lines by email type. - Email Preheader Text
How to write preheader text that supports your subject line. - Email Copywriting
Fifteen practical tips for email copy that gets read and clicked. - Email Call to Action
How to word, design and place email calls to action. - Email Personalization
Practical personalization ideas beyond the first name. - Email Design Best Practices
Design emails that read well on phones and for everyone. - Plain Text vs HTML Email
Plain text vs HTML email: when to use each format. - Email Segmentation
Segmentation ideas and setup for small business lists. - A/B Testing Emails
A practical method for A/B testing emails at any list size. - How Often to Send Emails
Choose and test the right sending frequency for your list. - Best Time to Send Email
Sensible send-time defaults and how to test your own.
Reaching the Inbox
Deliverability, authentication, spam problems, list cleaning and the rules you need to follow.
Start with: Email Deliverability
- Email Deliverability
The factors that decide inbox placement and how to improve them. - Why Emails Go to Spam
Ten reasons emails land in spam, with a fix for each. - SPF, DKIM and DMARC Setup
SPF, DKIM and DMARC explained, with step-by-step setup. - Gmail and Yahoo Sender Rules
What Gmail, Yahoo and Outlook require of senders, in plain English. - Email Bounce Rate
Hard vs soft bounces, healthy rates and how to reduce them. - Email Blacklist
Check blocklists, get delisted and avoid being listed again. - Spam Trigger Words
How spam filters treat wording, and what matters more. - Email List Hygiene
A routine for cleaning your list and keeping it healthy. - Email Marketing Laws
A plain-English overview of CAN-SPAM, GDPR, UK rules and CASL.
Measuring and Earning
Reading your numbers, keeping subscribers and turning a list into income.
Start with: Email Marketing Metrics
- Email Marketing Metrics
The email metrics worth tracking and how to act on them. - Email Open Rate
How open tracking works, why it's inflated and what to use instead. - Email Click-Through Rate
Calculate and improve your email click-through rate. - Reduce Unsubscribes
Ten fixes that keep the right subscribers on your list. - Re-Engagement Campaign
A three-email plan to win back inactive subscribers. - Make Money With an Email List
Eight ways to earn from your email list and how to choose. - Paid Newsletter
Start, price and run a paid newsletter.
By Business Type
Playbooks for specific kinds of businesses and creators.
Start with: Email Marketing for Small Business
- Email Marketing for Affiliates
How affiliate marketers can use email responsibly and profitably. - Email Marketing for Small Business
A 30-day email plan for busy small business owners. - Email Marketing for Bloggers
How bloggers can grow a list and bring readers back. - Email Marketing for Coaches
A lead-to-call email system for coaches. - Email Marketing for Ecommerce
The flows and campaigns online stores need, in order. - Email Marketing for Course Creators
Grow, nurture and launch to an email list as a course creator. - Email Marketing for Authors
Build a reader list and plan book launches by email. - Email Marketing for Podcasters
Grow a listener list and send episodes automatically. - Email Marketing for Nonprofits
Email plans for nonprofits: welcomes, stories, appeals and thank-yous. - Email Marketing for Churches
Church newsletters, visitor welcomes and ministry emails. - Email Marketing for Restaurants
Email ideas for restaurants, from welcomes to birthday offers. - Email Marketing for Real Estate
Email plans for real estate agents, from leads to referrals.