AWeber vs Kit - Free Plans, Automation and Real Costs for Creators (2026)

Quick Verdict

Choose AWeber if you want a welcome sequence and automation from the start, round-the-clock support and hosted landing pages, at a slightly lower price than Kit's automation plan at 1,000 subscribers.

Choose Kit if you mainly send broadcasts to a large list and want to stay free for longer, or if you specifically want its creator-focused tools and are happy to pay for Creator once you need sequences.

The Core Difference

Kit (formerly ConvertKit) is built around creators: writers, educators and video makers. Its free plan prioritizes list size, with up to 10,000 subscribers, but leaves out sequences and visual automations.

AWeber takes the opposite approach on its free plan. It caps you at 500 subscribers and 3,000 sends a month, but includes an automation, so you can run a welcome sequence immediately.

That trade-off shapes everything. Kit lets you grow big for free while broadcasting; AWeber lets you nurture properly from your first subscriber.

AWeber vs Kit at a Glance

Free Plans Compared

Kit's free plan is one of the largest in email marketing by subscriber count. You get up to 10,000 subscribers, unlimited landing pages and forms, and unlimited broadcasts. Support is by email.

The catch is that sequences and visual automations aren't included. You can't send an automated welcome series on the free plan, which means new subscribers don't get the timely follow-up that builds engagement.

AWeber's free plan is smaller, with 500 subscribers and 3,000 sends a month, but includes one automation. For a creator just starting, that means your first subscribers get a proper welcome. For a creator with thousands of followers ready to subscribe, Kit's free plan holds more people. See AWeber free plan.

Pricing at 1,000 Subscribers

Here's what the plans that include full automation cost at a common creator list size, using each vendor's published prices.

On monthly billing at 1,000 subscribers, AWeber Plus costs $45 a month and Kit Creator $33 a month. On annual billing, Kit Creator is $390 a year against AWeber Plus at $450.

So Kit Creator is the cheaper unlimited-automation option at this size, while AWeber Lite is the cheapest way to get some automation. The deciding factor is usually which features and support you value. Full AWeber tiers are in our AWeber pricing guide.

Automation and Sequences

Both platforms handle the core creator automations well: welcome sequences, lead magnet delivery and tag-based follow-ups.

AWeber's workflows use starters, messages, waits, tags and RSS checks, with click and open rules that apply tags. Kit's visual automations connect forms, tags and sequences in a visual map, a style many creators like.

For most creators, both are capable. The practical difference is access: AWeber gives you one automation free and three on Lite, while Kit requires Creator for any sequence. See AWeber automation.

Ease of Use

Both tools are approachable for beginners, with different styles. Kit's interface is minimal and built around a visual automation map, which many creators find intuitive once they've learned its logic of forms, tags and sequences.

AWeber's interface is organized around familiar tasks: messages, subscribers, landing pages and workflows. Its AI writing assistant, Newsletter Assistant and Smart Designer reduce the blank-page problem, and the Canva integration keeps design inside the editor.

If you're nervous about technology, AWeber's 24/7 support is the practical difference. When something doesn't work at 10 p.m. the night before a launch, being able to reach a person matters.

Tags, Segments and Personalization

Both platforms organize subscribers with tags rather than separate lists, which is the right approach for creators. Kit has long been known for its tag-centric design. AWeber uses tags too, applied by forms, workflows, purchases and click or open rules.

The limits differ by plan. On AWeber, Lite includes one custom segment and Plus is unlimited. On Kit, tagging is available on the free plan, but the sequences that act on tags require Creator.

In practice, either tool lets you send different emails to buyers and prospects or to readers with different interests. See AWeber tags and segments.

Newsletters and RSS

For creators who publish regularly, automatic emails from your content save hours. Kit offers RSS campaigns on Creator. AWeber's workflows include a Check Feed step that sends your latest blog posts, podcast episodes or YouTube videos.

AWeber also offers a Newsletter Assistant that drafts a weekly newsletter in your voice, which is useful if consistency is your challenge. See AWeber RSS to email.

Landing Pages and Forms

Kit includes unlimited landing pages and forms on every plan, including free. AWeber includes one landing page on its free plan, three on Lite and unlimited on Plus, alongside signup forms and an AI landing page builder.

If you run many lead magnets while staying free, Kit has the edge here. Once you're on AWeber Plus, both are unlimited. Read more in AWeber landing pages.

Selling Digital Products

Kit offers creator commerce tools for selling digital products and subscriptions. AWeber's sales pages use a Stripe-powered ecommerce element for one-time payments, subscriptions and split payments, with transaction fees of 1.0% on Lite and 0.6% on Plus on top of Stripe's.

Both work well for ebooks, templates and small courses. If you sell through a separate course platform, either tool connects through integrations. See AWeber sales pages.

Support

Kit's free plan includes email support, and Creator adds 24/7 email and chat. AWeber's paid plans include 24/7 support, and Plus adds priority support including phone, plus free migration help.

If you value being able to speak to someone, AWeber's phone support on Plus is a differentiator. If chat is enough, both serve paid users well. See AWeber customer support.

Which Should You Choose?

Deliverability

Neither company publishes independent deliverability scores, and test results from third parties vary with timing and method. What determines your inbox placement is mostly within your control: authenticating your domain, emailing people who opted in and keeping your list engaged.

Both tools support domain authentication and give you the reporting to spot problems. Our email deliverability guide covers the habits that matter on any platform.

Switching Between Them

Kit's tags map naturally to AWeber tags, and Kit sequences become AWeber workflows. AWeber's free migration team can move your lists, templates and automations. Export a backup first and keep your Kit account until everything is tested. See AWeber migration.

AWeber vs Kit FAQs