AWeber Pricing - Every Plan and Subscriber Tier Explained (2026)

AWeber Pricing in Brief

AWeber has a free account for up to 500 subscribers, then two paid plans. Lite starts at $15 a month and Plus starts at $30 a month on monthly billing, or $12.50 and $20 a month when you pay for a year upfront. Prices rise with the number of subscribers you store.

How AWeber Charges You

AWeber prices every paid plan by subscriber tier. You pick the tier that covers your list (500, 1,000, 2,500, 5,000 subscribers and so on), and your plan price is set by that tier rather than by how many emails you send.

There's also a monthly send allowance tied to each tier. Lite lets you send up to 10 times your subscriber count each month, and Plus allows 12 times. At the 500 tier, that's 5,000 sends on Lite and 6,000 on Plus.

Here's why that matters: if you use up your sends, AWeber moves your account to the next subscriber tier so your emails keep going out. That keeps campaigns running, but it can raise your bill. If you email very often, budget for the tier above your list size.

The Free Account

The free account costs nothing and has no time limit. It includes up to 500 subscribers, 3,000 sends a month, one list and one automation.

That's enough to build a signup form, set up a single welcome sequence and send a weekly newsletter to a small list. It's a real starting point, not just a trial.

The limits show up in two places. Growing beyond 500 subscribers prompts an upgrade, and if you hit 3,000 sends in a month, you'll need to upgrade to keep sending. Read our full guide to the AWeber free plan for what it includes and what it doesn't.

AWeber Lite

Lite is the entry paid plan. It costs $15 a month at 500 subscribers, or $150 a year, which works out to $12.50 a month.

Lite includes one email list, three landing pages, three automations, three users and one custom segment, plus 24/7 support and advanced message analytics. Your emails still carry AWeber branding, and Lite doesn't include advanced landing page features or sales tracking.

Lite makes sense for a tightly focused setup: one list, one lead magnet and a short welcome sequence. Once you need a fourth automation or a second segment, you'll be looking at Plus.

AWeber Plus

Plus is AWeber's full-featured plan. It costs $30 a month at 500 subscribers on monthly billing, or $240 a year, which works out to $20 a month. AWeber's pricing page sometimes shows this as $19.99.

Plus removes the quotas: unlimited lists, landing pages, automations, custom segments and users. It also adds priority 24/7 support, advanced reporting, advanced landing page features and sales tracking, and it removes AWeber branding from your emails.

One cost to note: sales processed through AWeber's commerce tools carry a transaction fee of 0.6% on Plus, compared with 1.0% on Lite. If you sell through a separate store platform, those fees don't apply to those sales.

Done For You

Done For You is AWeber's setup service for people who'd rather not build everything themselves. On the pricing page it's listed at $20 a month billed annually for up to 500 subscribers, plus a one-time setup fee (shown at $79, discounted from $599 at the time we checked).

It includes everything in Plus, plus a one-to-one setup call, a branded email template, a landing page, a branded thank-you page, a signup form, weekly newsletter drafts and 30 days of unlimited edits.

We'd consider it if your time is worth more than the setup fee, or if you've started and stalled before. Our AWeber Done For You guide covers what to ask for on the setup call.

AWeber Price Table by List Size

These are AWeber's published prices. Monthly figures are the price per month on monthly billing; annual figures are the total charged once per year.

Notice how the gap between Lite and Plus narrows at some tiers. At 50,000 subscribers, Plus costs only $25 a month more than Lite on monthly billing. For larger lists, that makes Plus an easy choice. Lists of 100,000 or more can also contact AWeber for high-volume pricing.

Monthly vs Annual Billing

Annual billing always costs less, but the saving isn't the same at every tier. We worked it out from AWeber's own price table.

At the 500 tier, annual Plus saves a full third. At every other tier we checked, on both Lite and Plus, the saving is about 17%, which is roughly two months free.

Our take: pay annually once you know email is part of your business for the long haul. If you're still experimenting, stay monthly or stay on the free account until you're sure.

What You'd Pay in Real Situations

These scenarios use AWeber's published prices. The assumptions are listed so you can adjust them for your own list.

The shop example shows why send caps matter. Frequent senders should check their monthly volume against the 10x or 12x allowance before choosing a tier.

Costs People Miss

Most surprises with AWeber pricing come from a few predictable places. None of them are hidden, but they're easy to overlook on a pricing page.

• Send caps. Sending more than your tier allows moves you to the next tier for that period.
• Quotas on Lite. Three automations, three landing pages and one segment can force an upgrade sooner than your list size would.
• Branding. Free and Lite emails carry AWeber branding. Removing it requires Plus.
• Transaction fees. Sales processed through AWeber's commerce tools carry a 1.0% fee on Lite and 0.6% on Plus.
• Inactive subscribers. Every subscriber you store counts toward your tier, so cleaning out people who never open keeps your bill honest. Our email list hygiene guide shows how.

When Upgrading Is Worth It

Upgrade from free to a paid plan when you're about to pass 500 subscribers, when 3,000 sends a month starts to feel tight or when you want a second automation. Those are the points where the free account stops being enough.

Choose Plus over Lite when you'll run more than three automations, need more than one segment, want your own branding or plan to sell through AWeber. In our view, that describes most businesses within their first year. Compare them side by side in AWeber Lite vs Plus.

Stay on Lite if your setup really is simple and you value the lower price, especially at tiers where the gap to Plus is widest, such as 1,000 subscribers ($25 vs $45 a month).

How to Keep Your AWeber Bill Down

A few habits keep your AWeber bill close to the minimum for your list. None of them involve cutting corners on the emails themselves.

Remove subscribers who never engage. Someone who hasn't opened anything in six months costs you money every month and drags down your deliverability. Run a short re-engagement campaign first, then remove anyone who still doesn't respond.

Switch to annual billing at the right moment. Once you're confident in the tier you'll sit in for the next year, annual billing saves around 17%, or a third on Plus at 500 subscribers.

Match your sending to your tier. If you're near your send cap, sending fewer, better emails is often cheaper than moving up a tier, and your readers will thank you.

Use the free account for as long as it fits. There's no penalty for staying free while you build your first 500 subscribers. Our AWeber discount page lists the other legitimate ways to save.

How AWeber's Price Compares

On free plans, AWeber is more generous than Mailchimp. AWeber's free account covers 500 subscribers and 3,000 sends a month, while Mailchimp's free plan allows 250 contacts and 500 sends a month, and doesn't include automation flows.

On paid plans, the comparison depends on list size and which features you need. Mailchimp's Essentials plan starts at $13 a month and Standard at $20 a month, but those starting prices don't tell you the contact tier they're based on, so compare quotes for your actual list size. Our AWeber vs Mailchimp comparison goes deeper, and email marketing cost explains what drives prices across the industry.

AWeber Pricing FAQs