The Short Answer
The biggest legitimate AWeber savings come from paying annually, staying on the free plan while it fits and keeping your list clean so you sit in the lowest tier you need. Together, these can cut your bill substantially without any coupon code.
Be wary of coupon sites listing "exclusive" AWeber codes. We haven't found a reliable public coupon code, and the real savings below are worth more than most promised codes anyway.
At the 500-subscriber tier, annual Plus costs $240 a year instead of $360, a third off. At larger tiers, annual billing saves about 17%. Start free, then switch to annual billing once you're sure.
- Pay Annually
Annual billing is the most reliable way to pay less. Here's what it saves, using AWeber's published prices:
| Plan and tier | 12 months on monthly billing | Annual price | You save |
|---|---|---|---|
| Lite, 500 subscribers | $180 | $150 | $30 (17%) |
| Plus, 500 subscribers | $360 | $240 | $120 (33%) |
| Plus, 2,500 subscribers | $660 | $550 | $110 (17%) |
| Plus, 10,000 subscribers | $1,620 | $1,350 | $270 (17%) |
The 500-subscriber Plus tier stands out: a full third off. If you're starting a list and committed to email for the year, that's the best-value way to get unlimited automations.
- Use the Free Plan for as Long as It Fits
AWeber's free plan costs nothing and has no time limit. It covers up to 500 subscribers and 3,000 sends a month, with one list and one automation.
Plenty of people pay for a plan before they need it. If you're still building your first few hundred subscribers and sending weekly, the free plan is a 100% discount. Upgrade when you approach 500 subscribers or need a second automation. See AWeber free plan.
- Use the 14-Day Trial Before Committing
Lite and Plus each come with a 14-day trial. Use it to build everything you'd want, then count how many automations and segments you actually used.
If your setup fits within Lite's limits of three automations and one segment, choose Lite. If not, you'll know Plus is worth it. Either way, you avoid paying for the wrong plan. Compare them in AWeber Lite vs Plus.
- Keep Your List Clean
AWeber charges by subscriber tier. Every subscriber you store counts, including people who haven't opened an email in a year.
Removing inactive subscribers can drop you into a lower tier. For example, cleaning a Plus list from 2,600 down to 2,400 engaged subscribers moves you from the 5,000 tier ($90 a month) to the 2,500 tier ($55 a month), saving $35 a month on monthly billing. It also improves your deliverability.
Run a short re-engagement campaign first, then remove anyone who still doesn't respond. See email list hygiene and re-engagement email campaign.
- Choose the Right Plan, Not the Cheapest One
Lite looks like the saving, but if you need four automations, you'll either compromise your marketing or upgrade mid-year. Choosing Plus upfront on annual billing can work out cheaper than starting monthly on Lite and switching later.
At some tiers the gap is small. At 50,000 subscribers, Plus is only $25 a month more than Lite on monthly billing, so the extra features cost relatively little.
- Stay Within Your Send Allowance
Each tier includes a monthly send allowance: 10 times your tier on Lite and 12 times on Plus. If you exceed it, AWeber moves your account to the next tier so sending continues, which raises your bill.
Sending fewer, better emails is often cheaper than sending more. If you're near the limit, combine updates into one newsletter rather than several separate sends.
What About Promotions and Setup Offers?
AWeber runs promotions from time to time. When we checked its pricing page, it was promoting its Done For You setup with the setup fee shown at $79, down from $599, and mentioning offers such as months free. Promotions change, and the terms weren't listed in full, so check the current offer on AWeber's site rather than relying on third-party lists.
We'd treat any promotion as a bonus rather than the reason to choose a plan. The savings above are permanent and within your control.
Savings to Be Skeptical Of
- Coupon codes on deal sites. Many are expired, made up or simply link to the normal signup page.
- "Lifetime deals." We're not aware of any official AWeber lifetime plan.
- Third-party resellers. Buy directly from AWeber so your account, billing and support are straightforward.
Open a free AWeber account today and switch to annual billing once you know which plan fits.
AWeber Discount FAQs
Does AWeber have a coupon code?
We haven't found a reliable public coupon code. The dependable savings are annual billing, the free plan and keeping your list clean.
How much do you save with AWeber annual billing?
About 17% at most tiers, and a third on Plus at the 500-subscriber tier.
Does AWeber offer a nonprofit discount?
AWeber's pricing page links to a nonprofits page but doesn't describe a discount. Contact AWeber directly to ask.
Is the AWeber free plan really free?
Yes. It covers up to 500 subscribers and 3,000 sends a month with no time limit.