AWeber for Ecommerce in Brief
AWeber offers two routes for selling. You can sell directly from AWeber landing pages using Stripe, or connect an existing store platform such as Shopify so customers flow into your AWeber list. Either way, you can send abandoned cart emails, tag buyers by what they purchased and track which emails led to sales.
That covers what most small shops need. If you run a large catalog and want product recommendations, browse-abandonment flows and deep revenue attribution, a store-first platform such as Klaviyo is built for that.
If you have a modest product range and value ease of use and support, AWeber handles the core ecommerce emails well. Large catalog stores should compare Klaviyo first.
Two Ways to Sell With AWeber
| Route | How it works | Best for |
|---|---|---|
| AWeber sales pages | Add a Stripe-powered ecommerce element to a landing page | A few digital products, services or memberships |
| Connected store | Integrate your store platform so customer data flows to AWeber | Shops already running on a store platform |
If you're just starting, selling from an AWeber page is simpler. If you already have a store, keep it and connect it. See AWeber sales pages for the first route.
The Emails Every Small Store Should Send
These five automated emails do most of the heavy lifting for a small store:
- Welcome series. Introduce your brand and products to new subscribers, perhaps with a first-order offer if you choose to give one.
- Abandoned cart reminder. Prompt shoppers who left items behind; this is often the highest-earning automation in ecommerce.
- Order follow-up. Thank buyers, share care or usage tips and set expectations.
- Review or feedback request. Ask for honest feedback a little after delivery.
- Win-back. Reach customers who haven't bought in a while with something genuinely new.
AWeber lists abandoned cart emails among its ecommerce tools, and workflows handle the rest. Our abandoned cart emails guide covers timing and copy.
Tagging Customers by Purchase
Purchase tags let you treat customers differently from browsers. Tag buyers by product or category, and you can stop promoting things they already own, send relevant add-ons and invite repeat customers to early launches.
On Plus, sales tracking shows which emails led to purchases, so you can see what's actually earning money rather than guessing from clicks. Our AWeber tags and segments guide explains how to set up a tag system.
What It Costs
AWeber's plan prices are based on subscriber count. If you sell through AWeber's own commerce tools, a transaction fee applies: 1.0% on Lite and 0.6% on Plus, on top of Stripe's processing fee.
If you sell through a connected store platform instead, your store's own fees apply and AWeber's commerce fee doesn't apply to those sales. Full plan pricing is in our AWeber pricing guide.
Growing Your Store's Email List
A store's list grows fastest when signing up feels worth it. Common approaches include a welcome offer, early access to new products, a useful guide related to what you sell or entry into a regular giveaway.
Place a signup form in your store's footer and on product pages, and consider a gently timed popup for first-time visitors. Offer email signup at checkout too, with a clear opt-in box rather than a pre-ticked one.
Off your site, a landing page link in your social profiles and packaging inserts with a QR code to your signup page both bring in customers who've already bought. See how to build an email list for more ideas.
Measuring Ecommerce Email
For a store, the most important number is revenue from email, not opens. On Plus, AWeber's sales tracking connects purchases to the emails that drove them, so you can see which campaigns and automations earn money.
Look at revenue per email sent, conversion rate from click to purchase and how much your abandoned cart and welcome automations bring in each month. Those tell you where to spend your writing time. Our email marketing metrics guide explains each measure.
When a Store-First Platform Fits Better
AWeber is email-first. Store-first platforms such as Klaviyo are designed around product catalogs, with features like product recommendations, browse abandonment and revenue reporting per product.
We'd choose a store-first tool if you have hundreds of products, rely heavily on product-level personalization or need detailed revenue attribution across many flows. For a shop with a small range, AWeber's simplicity, support and lower learning curve are often worth more. Compare directly in AWeber vs Klaviyo.
Tips for Store Email That Sells
- Lead with the product, not the discount. Constant discounts train customers to wait for sales.
- Use real product photos and keep emails focused on one product or collection.
- Segment buyers from browsers. They need different messages.
- Respect consent. Order confirmations are transactional; marketing emails need permission under most rules. See email marketing laws.
Connect your store or sell directly with Stripe, then automate welcome, cart and follow-up emails.
AWeber Ecommerce FAQs
Does AWeber work with Shopify?
Shopify appears in AWeber's integrations, so store customers can flow into AWeber for follow-up emails.
Does AWeber send abandoned cart emails?
Yes. AWeber lists abandoned cart emails among its ecommerce tools.
Is AWeber good for large ecommerce stores?
It suits small stores best. Large catalogs with heavy product personalization are usually better served by a store-first tool like Klaviyo.
Does AWeber charge transaction fees?
Only on sales processed through AWeber's commerce tools: 1.0% on Lite and 0.6% on Plus, plus Stripe's fees.