Quick Verdict
Choose AWeber if you email an engaged list regularly, want automation from your free plan, simple sales pages and 24/7 support.
Choose Brevo if you have a large list you email only occasionally, or you want SMS, WhatsApp and live chat in the same platform as email.
For a business sending a weekly newsletter and running sequences, AWeber's subscriber-based pricing is predictable and its support is a real advantage. Brevo's volume pricing shines when your list is large but you rarely send.
The Pricing Models Explained
AWeber prices by subscriber tier. You pay the same whether you email once a month or once a week, up to a monthly send allowance of 10 times your tier on Lite and 12 times on Plus.
Brevo prices by email volume. Its Starter plan begins at $9 a month for 5,000 emails, and Standard at $18 a month, with Professional at $499 a month for 150,000 emails. Its free plan allows 300 emails a day.
Neither model is cheaper in general. The cheaper option depends on the ratio between your list size and how often you send.
AWeber vs Brevo at a Glance
| Feature | AWeber | Brevo |
|---|---|---|
| Pricing basis | Subscribers stored | Emails sent |
| Free plan | 500 subscribers, 3,000 sends/month, 1 automation | 300 emails a day |
| Entry paid plan | Lite: $15/month ($12.50 annual) | Starter: $9/month for 5,000 emails |
| Automation | 1 free, 3 Lite, unlimited Plus | Unlimited workflows on Standard ($18/month) |
| Remove branding | Plus | Standard |
| Other channels | Email and web push | Email plus SMS, WhatsApp and live chat options |
| Support | 24/7; priority including phone on Plus | Varies by plan |
When Each Pricing Model Wins
The easiest way to compare is to think about how many emails each subscriber receives a month.
If you send a weekly newsletter plus sequences, each subscriber receives roughly four to eight emails a month. Under AWeber's model, those sends are covered by your tier's allowance, so your bill depends only on list size.
If you have 20,000 past customers you email four times a year, Brevo's volume pricing can be far cheaper, because you're not paying monthly for subscribers you rarely contact.
Our advice: estimate your monthly sends, then price both. For AWeber, use our AWeber pricing table; for Brevo, use its pricing calculator with your expected volume.
Free Plans Compared
AWeber's free plan holds 500 subscribers with 3,000 sends a month and one automation. Brevo's free plan allows 300 emails a day and doesn't cap contacts in the same way.
So Brevo's free plan suits someone with a larger contact list who sends small batches. AWeber's suits someone growing a new list who wants a welcome automation running from day one. See best free email marketing software.
Automation
Both platforms offer visual automation. AWeber includes one automation free, three on Lite and unlimited on Plus. Brevo's pricing page lists unlimited automated workflows on its Standard plan, with no automation listed on Starter.
For typical small business sequences such as welcome series, lead magnet delivery and re-engagement, both are capable. AWeber's RSS-triggered emails are useful for bloggers and podcasters. See AWeber automation.
Channels Beyond Email
Brevo describes itself as an all-in-one platform with SMS, WhatsApp, live chat and CRM features alongside email. If you want to message customers on several channels from one place, that's a genuine advantage.
AWeber focuses on email, with web push notifications as a secondary channel. If email is your main channel, the simpler focus keeps things easy to manage. See AWeber web push.
Ease of Use and Support
Both tools are approachable. AWeber's AI writing assistant, Newsletter Assistant and Smart Designer help you write and design quickly, and Canva is built into its editor.
On support, AWeber offers 24/7 help from Lite, priority support including phone on Plus and free migration. If you value fast human help, that's a strong reason to choose AWeber. See AWeber customer support.
Real-World Scenarios
A blogger with 2,000 subscribers sending weekly. That's about 8,700 emails a month. AWeber Plus at the 2,500 tier costs $55 a month, or $45.83 a month billed annually, with unlimited automations included.
A seasonal shop with 15,000 past customers emailed four times a year. Brevo's volume pricing means you pay for the sends you make, which is likely to be much cheaper than storing 15,000 subscribers year-round.
A coach with 400 subscribers wanting a welcome sequence. AWeber's free plan covers it, including the automation.
Which Should You Choose?
You send regularly to an engaged list, want automation from the free plan and value 24/7 support.
You have a big list you rarely email, or you want SMS and WhatsApp alongside email.
Your sending is somewhere in between. Estimate monthly sends and compare.
AWeber's subscriber-based pricing includes generous send allowances. Start on the free plan with a welcome automation.
AWeber vs Brevo FAQs
Is Brevo cheaper than AWeber?
It depends on how often you email. Brevo can be cheaper for large lists emailed rarely; AWeber is often better value for regular senders.
Does Brevo charge by contacts or emails?
Brevo's Starter and Professional plans are priced by monthly email volume.
Does Brevo's free plan have a daily limit?
Yes. Brevo's free plan caps sending at 300 emails a day.
Which has better support?
AWeber includes 24/7 support from Lite and priority support including phone on Plus.