Why Podcasters Need an Email List
Podcast platforms control discovery and rarely give you a direct way to contact listeners. An email list changes that: you can announce episodes, share extras, ask for feedback and promote products or sponsors directly.
It also protects your audience if a platform changes how it recommends shows.
We'd create one simple bonus, such as show notes with extra resources, and mention it with a short, memorable link in every episode. Then send new episodes to subscribers automatically.
Grow Your List From Episodes
- Mention your newsletter in every episode, naturally, with a short URL.
- Offer a bonus: extended show notes, a resource list, a bonus episode or a transcript.
- Add your signup link to episode descriptions and your show website.
- Mention it on guest appearances on other podcasts.
- Ask guests to share episodes with their audiences.
A hosted landing page with a short, memorable address works well when you're saying a link out loud. See AWeber landing pages.
Send New Episodes Automatically
RSS-to-email can create an email whenever a new episode appears in your podcast feed. Subscribers get a timely reminder without you writing a separate email each week.
AWeber's workflows can check any RSS feed, including podcast feeds, and send new items automatically. See AWeber RSS to email.
What to Include in Podcast Emails
Key takeaways and a link to listen.
Links, tools and books mentioned in the episode.
How episodes are made, guest stories and what's coming.
Answers and shout-outs, with permission.
Earning From Your List
- Sponsorships that include newsletter placements, clearly labeled.
- Your own products, such as courses, merchandise or consulting.
- Premium content for paying supporters. See paid newsletter.
- Affiliate recommendations for tools you genuinely use, disclosed clearly.
See make money with an email list.
A Welcome Sequence for Listeners
- Deliver the bonus and say thanks.
- Recommend your three best episodes for new listeners.
- Share the story behind the show.
- Invite feedback: ask what topics they'd like covered.
Tools for Podcasters
Look for RSS-to-email, hosted landing pages and automation. AWeber includes all three, plus tags so you can segment listeners by interest if you cover several topics.
Create a bonus landing page and send new episodes automatically with AWeber, starting free.
Podcaster Email Marketing FAQs
Why should podcasters have an email list?
It gives you a direct way to reach listeners, independent of podcast apps.
How do podcasters grow their email list?
Mention a bonus with a short link in every episode and add it to descriptions and your website.
Can I email new podcast episodes automatically?
Yes. RSS-to-email can send new episodes from your feed. AWeber supports this.
What should a podcast newsletter include?
Episode highlights, bonus resources, behind-the-scenes notes and listener questions.