Where to Start
Email marketing works the same way for almost everyone: collect subscribers who want to hear from you, send them useful emails and automate the ones that should go out every time. Our guides follow that path.
Start with email marketing for beginners, then read what email marketing is and what it costs.
See how to choose email marketing software and our best email marketing software picks.
Begin with how to build an email list and lead magnet ideas.
Set up a welcome email sequence and learn to write email subject lines people open.
Read email deliverability and the Gmail and Yahoo sender requirements.
Find playbooks for small businesses, bloggers, coaches and more.
The Tool We Recommend for Most People
For most small businesses, bloggers and creators, we recommend AWeber. It's been helping small businesses send email since 1998, and it combines an easy editor, landing pages, automations, AI writing help and 24/7 support. Its free plan covers up to 500 subscribers, so you can start without paying.
It isn't for everyone. Online stores that rely on deep product data may prefer an ecommerce specialist, and paid newsletter businesses may prefer a publishing-first platform. Our AWeber review explains who it suits and who it doesn't.
Open a free AWeber account, build one landing page with a specific free resource and write a three-email welcome sequence. That's a complete email marketing system, and you can grow it from there.
Popular AWeber Guides
Compare Before You Choose
If you're weighing AWeber against another tool, our head-to-head comparisons cover features, pricing at common list sizes and who each one suits:
- AWeber vs Mailchimp
- AWeber vs Kit
- AWeber vs MailerLite
- AWeber vs GetResponse
- AWeber vs Constant Contact
- AWeber vs beehiiv
Guides by Topic
Every guide is grouped by what you're trying to do in our resource center, from list building and automation to deliverability, metrics and earning from your list.
AWeber's free plan includes a landing page, signup forms and a welcome automation for up to 500 subscribers.
Email Marketing FAQs
What is the best email marketing software for beginners?
For most beginners, we recommend AWeber for its ease of use, free plan and 24/7 support. See our best email marketing software guide for alternatives.
Is email marketing still worth it?
Yes. You own your list, it costs little to run and automation lets it work while you're busy.
Can I start email marketing for free?
Yes. Several platforms have free plans. AWeber's free plan covers up to 500 subscribers.
How do I get my first subscribers?
Offer a specific free resource on a landing page and invite people who already know you. See our guide to your first 100 subscribers.